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For years the real estate industry has followed the mantra location, location, location. And while many people repeat that phrase as an accepted standard, they have never really stopped to contemplate its full significance; what exactly does it mean?

For buyers and sellers alike, the idea of location, location, location is simple – where a home is located is the chief factor in its value – both now and in the future. In other words, identical homes could increase or decrease in value simply based on their location.

Buyers should never overlook the fundamental rule of buying real estate — never buy the right house if it’s in the wrong location. Why? You can update it, remodel it, add onto it or change its structure – but you can’t move it. This becomes critically important when the time comes to sell the home.

One way to adhere to this mantra is to always buy with selling in mind. Be thinking of re-sale when you buy; what are the obstacles you would be faced with if forced to sell at a later time? If you’ve chosen a property in a prime location, your list of obstacles is dramatically shorter. So what constitutes a prime location versus a less than desirable one?

Why does a desirable neighborhood usually exhibit all the qualities and characteristics that define this well used phrase? A lot actually, including:

•  High or increasing property values
•  Reasonable commute and to their employment, schools, hospitals, shopping and public facilities, like parks and community centers.

•  Low crime rate.
•  Well-planned traffic infrastructure.
•  Well-maintained properties.
•  Higher percentage of owner-occupants.
•  Well-regarded school district

By maximizing your home’s curb appeal is one way to ensure your home is a bit better than other homes in your neighborhood, otherwise be prepared to compromise on your asking price. Often, a little effort and expense can go a long way in determining the fair market value of your home based on the Comparative Market Analysis of other homes that have sold in your neighborhood.

Here at Keller Williams you can ask just about any of our real estate agents to list the three most important things a property should have, and you will most likely hear: “location, location, location!” And although that phrase has been use since about 1926, according to The New York Times, it is just as relevant now as it was way back then.

So why does location really matter so much? Well, for starters you can’t move a home that easily (much less inexpensively) to a better neighborhood if you didn’t buy your home in a good location to begin with. Which is why when buyer’s are looking for a house, it’s usually a good idea to think of it as a solid long–term investment.

Many people who buy homes to flip (buy, fix-up, and resell at a profit) will often buy the worst house on the best block, of a great neighborhood. Why? Because fixing up a home in a great neighborhood will give you the best return on your investment. Simply put, it will be easier to sell on the flip. Conversely, you can buy a beautiful home in that same neighborhood that does not require any work at all — BUT if the entire block is sketchy or run down, you would most likely have a hard time re-selling the property at a decent price.

THUS, “location, location, location” are ever so important, what makes a good location good?

Five Characteristics Buyers Look For When Buying a Home

If you can get all five . . . chances are the home will be a great investment.

A Safe Neighborhood

People want to live where there’s little or no crime. Naturally, they want to feel safe in their homes and will pay extra for it. A safe neighborhood means people will feel free to walk around, be outdoors and interact with their neighbors. Communities still exist today where people don’t lock their doors, and they know their neighbors are there for them in a pinch.

Good Schools

Being in a good school district is important, even if you don’t have school-age kids and never plan to have any. Fact is, young families always will be buying their first or second homes. They will do their home search based on location in general and good school districts in particular. The better the school district, the higher the values of the surrounding homes can be.

Found a home you love but the school district is below par? Be aware of that issue for resale down the road. Bottom line: When you buy a home, you should always think like a future seller.

Convenient Access to Popular Places, Shops and Restaurants

Everyone wants to be near the best commercial districts. The closer to the hubbub of a particular town or the best parts of a city, the better the location — and the more someone is willing to pay for a home. In beach communities, the closer to the beach, the more valuable the property.

Water Access and Great Views

So whether it’s Denver, Boulder, Parker, an inner–city community or surrounding town or city, buyers will often pay more for a great view or to be on or near a body of water or next to a stream or river. If you have a home on a waterway or on a high hill with a panoramic view of the Colorado Front Range that cannot be blocked by future construction, and you will have a home with a great location people will want to buy in the future.

Access to Public Transit and/or Freeways

Denver is the largest city in Colorado and one of the largest in the western United States, so many people now commute via the freeways, toll-ways, buses and the rapid transit trams. Not to mention many travel by air frequently and would like a shorter commute to the airport that doesn’t get them involved in Denver’s traffic. Thus a home in a good location also means being very close or having easy access to public transportation in a short amount of time. In our outer communities, where commuting by car is inevitable, easy access to the interstate freeway and toll roads also makes for a good location. Long drives on a county road that adds 20 minutes to a commute just to get to the freeway would never helps qualify a home as good a location.

The Characteristics of a Bad Location

Ever see a home with a backyard that faces a highway or freeway? And it doesn’t matter whether the home is in Denver, Boulder or Brighton, such a location will most likely be considered an undesirable place to live. Even if a home is by a busy intersection close to a four-lane road like US–285, again, it would most likely be considered ‘a bad location.’ Regardless of whether is nearby or in a nice neighborhood.

Other factors that contribute to “bad” locations are:

•  very close proximity to a fire station,
•  a mall or shopping center,
•  a hospital or police station,
•  an airport,
•  a school (no matter what age group) or playground.

All Things Considered

We at Keller Williams know that these things matter when you’re considering how to price your home for sale. However, if you don’t already live in an area like those defined here-in, does not mean you should lose sight of what matters most to you about your location. For example, say you bought the house because you’re crazy about baseball or football and you though owning a condo near your Denver’s professional baseball or football stadiums, someone who does not like sports, most likely lives within your condo community as well…and a prospective buyer may not care one way or the other about all the cheering and commotion those who love the Bronco’s make during a game.


So although location, location, location really does matter to many, a lot, the most important thing is to buy the right home for you, at the right time, and someone will buy yours too, and we at Keller Williams will do our best to get it sold as quickly as possible.

I realize there is nothing you can do about your home’s accessibility to specific places and locations, however it can play a role in the price you ask for your property. As your agent I will work with my team of professionals to help highlight and market all these places points-of-interest that many consider quite desirable and easily accessible when showing the home you plan to sell.

Please tell a friend and spread the word!